Author: Jaspreet Singh

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Even Jesus Can’t Plead Forgiveness for These 7 SEO Blunders

Father, forgive them, for they do not know what they do. Father, forgive them, for they do not know what they do. These were the last seven words of Jesus at the cross. Those people who crucified Jesus did not realize their blunder. However, I am taking these words at the face value. Reality is

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Factors to avoid before choosing an Ecommerce Platform

Now it’s a lot easier to pick the right e-commerce platform for your company because there are literally hundreds of options at your fingertips. They have their unique features and can be suited to your budgets. However if you find the process overwhelming or picking the site of a client becomes tricky, then you have

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Short Cuts Don’t Work in SEO: Learn the Top Implementable SEO Strategies

Do you know that more than 1.5 lakhs websites are created everyday in the world. The bad news is that every one of the them is vying to come at the top. Good news is that you can still come at the top. However, you should answer the few questions. Which type of website do

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Is Page Title Still Relevant In SEO, Google Says Yes

Search Engine Optimization is increasingly becoming complex and little things can play a vital role in the page rank. Page title is a very important thing in the search engine optimization process. Page title is very important according to my point of view. The proper use of keyword use and positioning can help you rank.

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Looking at 2015: What SEO Trends Will Emerge?

As we move into the future, we are all looking at what new trends that will affect our online marketing, especially SEO (Search Engine Optimization) technologies. With new updates being released and hot trends popping up, new strategies are needed. In 2014 alone, there were 13 updates to the Google algorithm and those were just

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Google Begins Selling Domains; Could It Be the Next Big Thing?

It seems like Google is on the mission to colonize every part of the web space. The American giant already enjoys monopoly over search landscape, mobile computing (Android), mailing (Gmail), etc. But there is no stopping this juggernaut. The latest reports suggest that Google is all-ready to sell domains directly to businesses. So, many established

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Conversion Rate Optimization: 7 Golden Rules to Convert Visitors into Buyers

SEO is a difficult game. Attracting web traffic is a nightmare. Even more difficult is converting visitors into customers. Anyway, the purpose of the activity was always earning money from visitors. The process is long, tiring and not always successful. As a search marketer, I am always trying to figure out the best ways to

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Top 26 Lessons I Learned from Managing More than 200 SEO Campaigns

It’s been 7 long years; I began my journey in the SEO industry. Seven long years of getting pushed back, succeeding, learning and guiding numerous companies. In fact, I have been a proud partner of more than 200 SEO campaigns, ranging from small startups to bigger names like HCL and Walt Disney. And all SEO

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What Should You Do If Your Website has been Hit by Google Panda 4.0

Google Panda 4.0 was rolled out yesterday on the 2oth of May 2014. We observed sudden changes in rankings of hundreds of websites managed by us. Although more than 80% were positive changes, we sensed an algorithmic update. Yet, there was no buzz about it on any SEO community. I even checked Matt Cutts’ Twitter

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Which Ad Agency Managed the Work of BJP & Narendra Modi in Election 2014

Download our Political Campaign Management Guide (Free): Narendra Modi election campaign strategy focused on corruption, growth and governance. With a gigantic budget of INR 25 crore, BJP was able to reinvent their image by winning the elections. The BJP advertisement campaign was managed by three ad agencies, Madison World, Ogilvy and Mather, and Soho Square.

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Top 3 SEO Mistakes Costing You Web Traffic As Per Google’s Matt Cutts

Your site’s traffic has plummeted to an all-time low. And you are still clueless. Alas! the biggest pain is finding the actual reasons behind the mayhem. The truth is that the continuous fluctuations in Google algorithm leave almost every site owner scrambling for answers. With the nature of disease not known, diagnosis is obviously impossible.

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Thinking of a Career in SEO? Answer these 6 Questions to Clear Your Doubts.

The Internet rules our life. Google is the uncontested emperor of the virtual world. Unsurprisingly, internet marketing has emerged to be a multi-billion dollars industry. And the stakes are getting higher every passing year. Here, SEO experts call the shots, and the corporate world has slowly accepted their importance. Anyway, this has spiked the demand