Professional Car Rental SEO To Boost Your Leads & Conversions

What Is SEO?

When you set up a website, you want people to visit it. But for that to happen, they need to find it first. This problem is solved by search engines, which take their cue from the keywords you type into the search box and direct you to the right website.

In fact, search engines have become so important in the online world that 93% of all internet experiences begin with them. The inability of websites to rank on search engines can be a major handicap depriving them of millions of visitors. That’s why search engine optimization (SEO) is so important. It allows you to make adjustments to your website to ensure that they rank well on search engines, getting you more traffic, more leads, and more revenue.

Why Do Car Rental Companies Need SEO?

Technology has changed the car rental business. This is especially so in the case of bookings, where online bookings have become the norm. In order to survive in today’s world, car rental companies have to be digitally savvy.

Good SEO services can not only help you survive but also flourish in today’s internet-driven world by getting you more customers and more business. It can help you compete with your rivals from a position of strength, increase your revenues, and expand your market share.

How Will SEO Benefit Me?

The main function of SEO is to improve your ranking on major search engines like Google, Bing, and Yahoo so that many more people are able to view your website. This brings advantages such as higher traffic, leads, and sales, resulting in more earnings for the business. Apart from this, SEO also has several other advantages such as improving your brand awareness and enhancing brand credibility.

Good SEO for car rental can not only lead to a substantial jump in revenue and increase your market share, but it can also help you establish yourself as an industry leader and a credible voice in your domain.

Why Do I Need To Hire An SEO Agency?

Hiring a professional car rental SEO agency to optimize your website saves you from a lot of hassle and assures you of a certain standard of work. Here are three key reasons why you should hire an SEO agency to optimize your website and not leave it to amateurs or individual experts.

1. SEO agencies have the expertise, tools, and manpower to carry out the job.
2. They have a proven track record of success.
3. They take the entire responsibility of SEO off your back so that you are able to focus on your business.

If you are searching for professional SEO services for car rental services, contact us. We can help you improve your ranking through time-tested optimization strategies.

What Does Car Rental SEO Cost?

The cost of SEO depends on the volume and complexity of the job. Having said that, SEO prices generally vary between $700 and $2000 per month for a medium-sized company. At SEO Corporation, we are pleased to offer SEO for car rental services at rates that are far more competitive than those in the market. Our packages start at $399 per month and conform to the highest quality standards. We follow a rigorous SEO process based on the industry gold standard and studiously avoid all shortcuts as it may damage your SEO in the long term.

What Is Your SEO Process?

We follow a rigorous 9-step process that is similar to that followed by leading SEO companies in the world. Here is a brief description of the process:

1. Analyze requirements: Our first step involves having a detailed chat with the client to understand their SEO objectives and assess our scope of work.
2. SEO audit: Next, we carry out a comprehensive SEO audit of your website to understand its strengths and weaknesses.
3. Competition analysis: We analyze the strengths and weaknesses of your competitors and use the information to boost your SEO.
4. Creating an SEO strategy: We create an SEO strategy based on the above information and ensure that it aligns with your overall marketing goals.
5. On-page optimization: We conduct keyword research and use the terms strategically in tags and body copy to boost your SEO.
6. Off-page optimization: In this phase, we try and obtain links from other websites to boost your SEO score. Backlinks are one of the most important ranking signals for Google, which sees them as a ‘vote of confidence’ in your website.
7. Technical optimization: It includes fixing broken links, optimizing your URL structure, optimizing Robots.txt, checking canonical URLs, and so on.
8. GMB optimization: This is a key step for local businesses. We will help you claim and optimize your GMB page.
9. Monitoring the results: Finally, we wait for the results to come and carry out the necessary changes to make your SEO more effective.

What Is Local SEO? Why Is It Important For Car Rental Companies?

Local SEO is an optimization technique that allows you to target customers from your neighborhood. This is done through the incorporation of specific keywords in your copy, headers, and title. Examples of local keywords include “car rentals in New York,” “car rentals near me,” “car rental Manhattan” and so on. Essentially, it involves the use of a location modifier to enable your website to be easily discoverable to people in the area.

Car rental customers tend to prefer companies in the vicinity to avoid traveling long distances to avail of the service. That is the main reason why local SEO for car rental agencies is so important.

What Is GMB?

GMB or Google My Business is a platform offered by the company to register a business. It allows you to get listed on all Google products such as Search and Maps. The importance of GMB comes from the fact that it populates the three-pack listing that appears above the organic results. Having a business appear on the three-pack listing usually leads to a huge surge in leads owing to the prominent position it occupies on the search results page.

Please List Some Useful SEO Tips For Car Rental Companies.

Not only do car rental companies have to compete with other agencies for ranking, but they also have to beat price comparison websites. Here are some useful tips you can use to outrank your competition and expand your market share:

1. Keyword analysis: It is important to ensure that the keywords you select are in conformity with the larger marketing strategy. For instance, if the intention is to appeal to a local client base, you will need to focus on relevant keywords (see “What Is Local SEO? Why Is It Important For Car Rental Companies?” for more on this). But if your strategy involves targeting a countrywide or a continent-wide client base (e.g. “car rental Europe” or “car rental Canada”), you will need to pick a different set of keywords.
2. Competition analysis: When it comes to online booking, the first 3-5 results–unsurprisingly–get the most number of leads. That means you need to find a way to get to and remain in those spots. It will entail keeping a close eye on the competition to see what they are doing and emulate them if necessary. If your rival is a price comparison website, you may have to employ advanced SEO strategies to beat them including exploring collaborations and partnerships.
3. GMB optimization: This is a key step if you are targeting a local client base. Click here to know more about our GMB optimization services.
4. Conversion optimization: It isn’t enough to get leads; you must also convert them into paying customers. One way to do this is to have an online booking system embedded in your home page. Other strategies include mentioning your contact information prominently on every page, having a strong About Us page so that people can relate to you, having an easily navigable website, and building a compelling client testimonials section.
5. Relevance: Content relevancy is one of the key parameters of SEO. A great way of ensuring this is through the creation of a FAQs page to answer common questions such as those on renter requirements, renter deposit amount, and so on.

Blogging is another excellent way to keep your content fresh and relevant. It has a number of advantages such as allowing for the placement of keywords, improving the freshness quotient of your website (a key ranking signal), allowing you to reflect on important topics related to your business/industry, and enhancing the credibility of your brand name and establishing yourself as an industry leader.

My Business Is Spread Across Multiple Locations. What SEO Plan Should I Follow?

If your business is spread across a number of cities or covers multiple locations, you should opt for multi-location SEO. This type of SEO allows you to optimize your website for a local audience in each separate location. It involves the following key steps:

1. Creation of different pages for each location.
2. Devising a logical URL structure.
3. Performing local SEO for each page.
4. Creating a GMB page for each location (and optimizing it).
5. Getting your business listed on local directories.

SEO Corporation provides high-quality single-location and multi-location SEO services for car rental companies at affordable rates. Request a free quote today!

What Is Link-Building? How To Get Good Backlinks For My Website?

Link-building refers to the process of obtaining links from external websites. These links are called ‘backlinks’ or ‘inbound links.’ Link-building is one of the most important–and challenging–parts of SEO. Backlinks have remained a top-ranking signal for Google for many years now, which sees them as a sign of the trust and credibility enjoyed by a website.

There are many common methods of link-building such as guest blogging, directory listings, broken-link-building, and so on. It is important to target high-DA websites because it is these that are capable of passing on ‘link juice’. Dodgy websites, on the other hand, may affect your SEO score negatively and pull down your ranking.

If you are looking for reliable link-building services, we can help. Write to us with your requirements and we will provide you with customized solutions.

What Is Technical SEO?

Technical SEO is the third pillar of SEO after on-page SEO and off-page SEO (link-building). It accounts for specific modifications to a website which do not form a part of either on-page or off-page SEO.

Needless to say, it requires a high degree of technical expertise and can only be performed by trained experts. Here are some of the things that are included under technical SEO:

1. Specifying a preferred domain
2. Optimizing Robots.txt
3. Optimizing your URL structure
4. Optimizing the 404 page
5. Ensuring mobile responsiveness
6. Ensuring good page load speed
7. Taking care of canonical URLs
8. Taking care of website security (SSL and HTTPS), etc.

Technical SEO is the cornerstone of the SEO process and without it, all the other optimizations will become totally worthless.

How To Find Keywords For My Website?

There are special keyword research tools available in the market for this purpose. Some of the most popular ones are Ahrefs Keyword Explorer, Google Keyword Planner, Moz Keyword Explorer, and LongTailPro. You can also find many keywords using Google Auto Suggest. Proper keyword selection is central to customer targeting and plays a crucial role in the creation of successful lead generation strategies.

Have You Worked With Car Rental Companies Before?

Yes. We have worked with several car rental companies in the US and outside and understand the industry quite well. We can help you come up with viable lead generation strategies that are customized to your business. connect with us and find out how we can help you energize and invigorate your business.

Do I Need Other Digital Marketing Services Apart From SEO?

Social media marketing, video marketing, and search marketing are some of the other services you may opt for. We can help you with your digital marketing requirement. We are a full-stack car rental digital marketing agency with proven expertise and a successful track record.

How Does SEO For Car Rental Provide Leads? Are They Of Good Quality?

SEO for car rental services provides leads in three main ways:

1. By improving your rank on search engines.
2. By allowing targeting of customer segments.
3. By building brand awareness and brand credibility.

The quality of leads you get depends on your SEO strategy and implementation. At SEO Corporation, we can help you get high-quality leads through techniques like focussed strategy creation, establishing buyer personas, and so on.

I Already Have A Website. Why Am I Not Getting Leads?

There could be a number of different reasons why you are not getting leads such as poor on-page/off-page/technical SEO, poor GMB optimization, lack of content gap analysis, poor directory optimization, etc. Some of the most common reasons for sub-par lead generation numbers relate to the paucity of keywords in text and tags, and faulty keyword selection.