Category: Content Marketing

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3 Ways Buyer Personas Can Improve Your Keyword Strategy

On the surface, creating a keyword strategy can seem pretty straightforward– you simply determine the terms and phrases your audience is searching for most often. But, Search Engine Optimization (SEO) has grown significantly more advanced in recent years. Google’s search algorithm continues to evolve in its ability to recognize and rank high-quality content. The days

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Top 20 SEO Companies in India according to their Domain Authority

It has almost become unreal to speak of marketing without Search Engine Optimization. A new business can’t afford to ignore the power of SEO anymore. If done right, it can even result in millions of dollars of ROI. But, it’s hard finding a legit company that delivers exactly what it promises using white hat SEO

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Use Google My Business Agency Dashboard to manage unlimited locations

Handle an unlimited number of locations using Google My Business agency dashboard with just one registered account In May, Google made the announcement that they will be introducing the new Google My Business API, GMB Agency dashboard along with the agency partner program. The Google My Business Dashboard has been launched and now agencies will

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How to Sell SEO Services to a Prospective Client without quoting too low?

SEO Industry is extremely competitive. At one hand, there are deep-pocketed SEO Agencies who have highly trained salesmen with honed sales pitches and on the other hand, there are home based freelancers shooting millions of unsolicited emails announcing their dirt cheap prices for their SEO Services. Most of the times, the business owners get confused

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How can you start a website to earn money online?

The whole world is digital now. Billions of people have access to internet and more and more businesses are making the shift to the online market space to reach these prospective customers. It doesn’t matter if you have a physical store or not, you can still start your business online and target a whole new

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Career Options in Digital Marketing

What career options do students of Digital Marketing Courses or SEO Courses have? A business can hardly survive without marketers. Marketers help you discover new markets and influence them to maximize your ROI. Marketing has a lot to do with promotion and branding so if you thought it was just about sales, you are definitely

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Follow These 4 Strategies From Google’s Quality Rating to Rank No#1 In Google Search

How to rank #1 in the spot in Google search. The answer is simple. You can do it by following Google’s Search Quality Rating Guidelines. It can webmasters and people understand what Google looks for in web pages and what you need to top the search rankings. Hidden within this document are four insights into

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Why You Should Get Rid of These 4 Common Misconceptions of Backlink Profiles

The world of search engine marketing is quite opaque. You can see it in action, still, you can’t claim to know it completely. No matter how many tests you run; how much you read; you can never know how Google functions. It’s only Google that knows what’s transpiring inside algorithms. The backlink profile is one

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5 Proven Ways to Improve Your Facebook’s Organic Reach

When Facebook first began offering a business for professional pages, companies took advantage of it to increase the reach of their brand. With time Facebook got smarter and restricted the reach, forcing companies to pay for their promoted posts. In fact, during the span of the last few years, organic Facebook reach has dropped by

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4 Lesser Known Ways to Do Keyword Research That Pros Don’t Want to Reveal

In spite of all hype about the death of keywords, it’s still there—very much alive and kicking. However, most SEOs are doing it in a primitive way. We have chosen some uncommon ways to perform this task. It will require you to think out of the box and put that extra effort. The benefit, however,

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Looking to Hire an SEO Company? Reading This Post Can Actually Save Your $10, 00,000

I am looking to hire an SEO firm in India for my ecommerce business. I am discussing with some of the vendors.” “I have really got a bargain SEO deal. My vendors have agreed to take care of entire SEO effort in a dirt-cheap price! I can’t let it go.” Do you also talk like

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A Complete Insight to Conversation Optimization

Marketing has seen a shift from plan based to marketing which is data-oriented in the e-commerce arena. But this has a downside as well. The industry blindly follows trends. For example, if a company comes out with a new implementation by changing the layout and claiming a 20% increase in sales the entire industry goes