What is E-A-T in Google Ranking Metrics and Why is it Important?
- Jaspreet Singh
- February 09, 2022
E-A-T refers to Expertise, Authoritativeness, as well as Trustworthiness. The origin of the concept is from the search quality of the Google guidelines. The E-A-T algorithm is one of the common factors which is used by Google for evaluation of the overall quality of any web page. As Google suggests, the quality of a page