SEO Services for Dentists

Earlier, clients would look up dentists in the Yellow Pages but now a quick online search does the trick. However, most patients do not look beyond the first couple of results pages, so sites that do not rank high on search engines get ignored. So, whether you’re a longstanding clinic or just starting out, dental SEO service is key to getting new clients and retaining them over time.

New dental websites take more than 9 to 12 months to rank for competitive keywords and over 1 to 4 months for non-competitive keywords. On the other hand, established dental clinics can rank within 3 to 6 months for competitive keywords, and in less than a month for non-competitive keywords.

SEO Service has become a necessity for every local business, especially for dental practices. Dental clinics are service-based businesses that depend mainly on patients from the vicinity. Users must find your service when they require it, and local SEO is the best way to achieve that.

Our Dental SEO Service will direct organic traffic to your site through higher search engine rankings. Popular phrases and keywords for your practice may be incorporated so the search engine can target those particular areas and show relevant results to your target patients.

Local SEO connects you with patients who need your medical services instantly. For that reason, your practice needs to show up in searches for people interested in dental services on their laptops or smartphones. If the name of your practice shows up first, they are likely to contact you. Local SEO for dentists also lets you recommend your site to users who belong to your core demographic.

Your dental practice must have a mobile-optimized website so that visitors accessing your site through their smartphones have a positive experience. Mobile optimization addresses the site design, structure, and page speed, and accounts for various screen sizes and load times.

According to Neil Patel, 47 percent of consumers expect a business site to load in less than two seconds, and 40 percent will abandon a page that takes three seconds or more. For that reason, we recommend optimizing your dental practice’s website to prevent visitors from leaving due to inconvenience.

What’s more, a mobile-optimized dental website can reformat itself entirely depending on the device. This leads to improved mobile web performance and engages your mobile audience.

SEO Corporation understands that most dental clinics witness an average close rate of 18 percent via organic SEO leads. Thanks to SEO Corporation, they do not have to miss out on a further 18 percent more patients for their practice.

SEO Corporation improves your business visibility on Google Maps, and can even help you appear in the local 3-pack by maximizing the search exposure of your business. They take an integrated approach to local SEO, combining GMB optimization, on-site optimization and review generation. SEO Corporation’s Google Maps marketing provides a multi-faceted approach to your dental practice.

You can build your patient base by making your dental practice more visible on Google Maps and attract patients who are performing searches for nearby dentists. By putting your clinic front and center on Google Maps, the dental SEO services capture high brand awareness for your practice and benefit your practice with greater traffic, both offline and online.

In fall 2018, Google introduced an update that disproportionately affected health, wellness, and medical websites. Dubbed the Google Medic update, most dental practice websites were hit by this update, both in attempts at fixing common search problems and its area of effect.

If your website was one of them, you need to build trust with your patients, both offline and online, by showing Google that you are a trustworthy and reliable source of dental health information. You can start by providing evidence of your professional credentials and reputation, verification of dental health-related queries, and anything else that presents your website as a reputed and reliable source of information.

Your website should have accurate profiles for each dentist practicing at your clinic, including their education, professional affiliations, credentials, and areas of expertise. Add links to online dental directories for every doctor profile on your website. Google indexes these links back to your practice’s website and provides further proof that these dentists are part of the professional associations they say they belong to.

Always keep your dental affiliations current, and maintain the maximum number possible. Prioritize affiliations that provide backlinks to your practice’s site in their directories. When creating content for your site, include author credits for every blog post or informational page for your dentists. This is a great way for dentists in your practice to build up an authoritative body of work.

Add links from your site to reputed, quality dental sources in service pages, blogs, and professional profiles. Also, pay attention to the reviews your clinic gets because they are indicative of quality.

Good content is crucial for letting prospective patients know that your dental practice is reliable and offers more value for money than other dental clinics in the area. For that reason, you must implement a solid content marketing strategy so that patients make appointments.

Content marketing improves visibility on social media platforms to create more opportunities so that clients can find you online. Correctly optimized blog posts and other content show up in search engine results when users search for information on dental health. When you upload helpful information, users can share it with family and friends, increasing the traffic to your content.

Content marketing allows your content to reach the target audience. Take this to the next level by running ad campaigns that attract potential customers to your new dental content. Ensure your content offers accurate, valuable information to gain a reputation as a vital resource for dental health and an expert in the industry.

Your clinic can also use content marketing to build relationships with potential patients. By publishing content on your website and sharing it on social media, users get the opportunity to comment and engage with your practice. You can also build a rapport with patients by responding to their questions and comments, which is necessary to develop a loyal customer base.

You can make your dental practice stand out from the competition through content marketing. If a prospective customer remembers how your practice offered useful content in the past, you will stand out in a positive way.

According to a Moz study on local ranking factors, reviews are vital for local SEO. You must educate yourself during your practice’s sales process and throughout the engagement. Stop thinking in a siloed manner; consider your marketing and practice in a holistic fashion.

The online reviews and ratings received by your dental practice affect the initial opinion of potential customers. Apart from that, reviews can impact the rankings of your clinic in the local search results. When a consumer performs a search on Google, the local results show up in a separate space at the top of the search section before the proper results.

This local search ranking is dependent on various factors, one of them being online reviews. When Google notices how your dental practice is highly rated and reviews by consumers, it will reward your business by ranking it higher in the local search area.