While references remain the principal means of lead generation for many financial services companies worldwide, it would be foolish to depend only on this one source and ignore the rest. In this context, SEO can be a valuable lead generation tool for your financial services business. Good SEO that has been customized to your needs can be a major plank of your marketing strategy and help you reach out to a global audience. A well-crafted SEO strategy with a focus on trust and reliability can lead to an exponential increase in leads and conversions and help you in growing your business.

SEO has five major benefits for finance companies, as listed below:

1. Increasing leads and conversions.
2. Building brand awareness.
3. Establishing trust and credibility.
4. Bypassing the competition.
5. Providing a cost-effective marketing method.

These advantages make SEO a powerful marketing tool for finance companies irrespective of their size and earning capacity. SEO Corporation is a leading financial services SEO company that provides world-class services. Click here to know how we can help you to increase your profitability and take your business to the next level.

No. The principles of SEO are simple but the execution is hard. It demands a high level of technical know-how and experience. Hence, it is best to let trained professionals handle your SEO as they possess the required knowledge and skills.

If you want SEO for financial services, it is best to hire a professional agency for the job. SEO agencies come with numerous advantages over amateurs and individual experts including the following:

1. Experience–their cumulative experience is greater than that of any one individual expert.
2. Resources–they have the tools and manpower to handle difficult challenges.
3. Processes– they have well-defined methods and procedures that make the campaign systematic.
4. Peace of mind–they take over the entire responsibility of SEO and revert to you with the finished job.

We are a leading financial services SEO agency in the US with experience of working with several firms in the sector. Request a free quote today!

The cost of SEO depends on the amount of work required to be done and the complexity level of the job. On average, SEO costs between $700 and $2000 per month for a medium-sized company. However, SEO Corporation offers rates that are much more competitive than those in the market. Our SEO rates start at $399 per month (silver package) and go up to $999 per month (platinum package). We follow rigorous, world-class SEO processes and never compromise on our quality standards.

Google scrutinizes financial websites more carefully than others. Why? Because they fall under Google’s “Your Money Or Your Life” category which includes sites dealing with topics that may have a major impact on the wellbeing of a person such as health, safety, and finance. Google holds these websites to higher a standard of expertise, authoritativeness, and trustworthiness, which means that your content quality must be nothing short of excellent to get a shot at a good search ranking.

Apart from content quality, factors like trust, credibility, security, and privacy are also equally important. Here are the top five strategies to follow to improve your ranking and lead generation through effective financial SEO:

1. Content quality: Accurate and authentic content is the bedrock of good financial services SEO. Ensure that the content you publish is factually aboveboard. It might even be a good idea to have the articles checked by an expert and mention their name alongside the writer.
2. Enhancing trust and credibility: Financial service companies need to demonstrate that clients can rely on them. Good content quality is one way of enhancing trust and credibility in the business. Another great option is to display the quality assurance certificates and badges that you have earned, prominently on the website.
3. Compliance: Financial websites must comply with the rules laid down by the relevant regulatory agencies. Ensure that the content adheres to guidelines set by FINRA, SEC, MSRB, and so on.
4. Privacy and security: This is another important focus area. Your SEO agency must ensure that the website complies with the required privacy and security norms. It is also a good idea to put additional security measures in place. But a balance must be struck between privacy and SEO since excessive privacy measures could prevent Google from indexing your pages, affecting your SEO.
5. Avoiding jargon: Given the amount of financial jargon out there, it is very easy to fall into the trap of writing copy that only makes sense to trained finance professionals. Remember to avoid needless jargon and write in a plain and simple style if you want your website to appeal to readers.

Regular SEO processes such as keyword research, adding schema markup, content optimization, link-building, and technical SEO should not be ignored and must be carried on simultaneously.

Some measures to improve trust and credibility have already been discussed in the previous section (“What Are Some Best SEO Tips For Finance Companies?”). Besides, the very act of getting a good rank on search engines improves your perception in the minds of the general public, since the common view is that the higher the ranking, the more credible the website/business.

A strong testimonials section and a strong GMB reviews and ratings section are some other important means of establishing credibility in your business. Ensure that your website has prominent Contact Us and About Us pages so that people may put faces to the business.

Local SEO is a technique that is used to appeal to a local audience. It involves the uncovering and incorporation of location-specific keywords to enable you to appeal to your target segment. It is important for businesses like plumbing and HVAC, medical clinics, carpet cleaning, etc. that cater to local clients.

Some examples of local keywords in the financial services sector are “financial preparation services Irvine,” “Omaha financial advisor,” “financial advisor San Francisco,” and so on. They generally comprise of the main keyword appended with a location modifier.

If your financial service business caters to a local customer base, you need local SEO. It will enable your website to show up on relevant searches, resulting in high-quality leads. If you feel the need to opt for local SEO, contact us. We provide high-quality local SEO for financial services customized to your requirements.

GMB (Google My Business) is a platform that allows people to register their businesses. By registering on GMB, you are registering on all Google platforms such as Search and Maps.

The importance of GMB stems from the fact that it populates the three-pack listing that appears on the top of a search results page. Appearing on a three-pack listing leads to a huge surge in leads owing to the prominent position it occupies on the page.

GMB optimization deals with the job of optimizing a GMB page in order to ensure that it gets ranked on the three-pack listing. It involves a series of steps like claiming the page, updating business details, ensuring NAP (name-address-phone number) consistency, uploading images, getting reviews and backlinks, and so on.

If you work with local clients, you need GMB optimization. The process is generally clubbed with local SEO for financial advisors and financial services. At SEO Corporation, we offer expert GMB optimization services at reasonable rates. Click here to know more about our GMB optimization process.

Yes! In fact, we are one of the few companies worldwide that offer guaranteed SEO results.

Theoretically speaking, the results of SEO cannot be guaranteed by anybody since the exact Google algorithm is not known to the public (the company keeps it a secret to prevent unscrupulous elements from rigging the system). Despite this, there are a handful of companies including SEO Corporation that offer guaranteed SEO services.

Our guarantees are based on confidence in our skills and know-how and not because we have access to any special technique or information.

By guaranteed SEO, we mean we will deliver on our promise or give you your money back. Our guaranteed SEO program assures clients that we will bring your website on the first page of Google, Bing, or Yahoo, for at least 60% of medium-competition keywords. In the case of high-competition keywords, we will give you a tentative deadline for achieving this goal.

Guaranteed SEO is a win-win situation for the client and prevents wastage of money. Click here to know more about our guaranteed SEO services.

SEO for financial advisors is a part of financial services SEO which has been discussed in detail above. Refer to the section “What Are Some Best SEO Tips For Finance Companies?” for the answer to this question.

When it comes to financial websites, the importance of content quality cannot be overemphasized.

Finance websites come under Google’s “Your Money Or Your Life” category and are vetted more strictly than others on parameters such as expertise, authoritativeness, and trustworthiness. This category includes websites on topics that have a significant impact on the wellbeing of a person such as health, safety, and finance. As a result, your content must be top-notch to be able to rank well on Google.

The second reason why content quality needs your attention is compliance. Financial information and advertisements are regulated by agencies such as FINRA and SEC and it is important to ensure that your content adheres to their guidelines.

Third, the style of writing and tone of your copy assumes great importance because it must be written clearly and lucidly to appeal to readers. When it comes to financing, it is very easy to fall into the trap of using jargon to communicate your points. But such jargon-heavy writing makes sense to only a handful of readers and leaves out the majority and could be a key reason behind low lead generation numbers and high bounce rates.

Good content must be preceded by a good content strategy. Below are some helpful tips to enable you to chalk out an effective financial services content strategy.

1. Build trust: The foremost goal of a financial services website is to build trust in the minds of prospective customers. The best way of ensuring this is to produce content that is accurate and reliable. Get your blogs written/reviewed by experts and make sure it conforms to the relevant regulatory guidelines. Have your phone number and postal address displayed prominently and carry short profiles of the senior management so that readers can put a face to the business.
2. Keep it relatable: You need to keep it simple and engaging so that maximum readers are attracted to the site. It will help to keep this in mind during the content planning stage as well. For instance, financial advisors may divide their content into different life-stages (college funding, first job, wedding and after, midlife, retirement, and so on) to relate better to their readers. It is also important to keep your writing simple and avoid unnecessary jargon.
3. Use various media: There’s no need to keep your content limited to articles and pictures. Use different types of media such as videos and infographics to keep it interesting. Video content also has the potential to go viral, giving you another avenue to promote your company.

When it comes to financial services, it pays to have high-quality content. Use our professional content writing services for authentic, reliable, and authoritative SEO-optimized content to ace Google’s stringent vetting standards and improve your search ranking.

Social media can be a useful way of building trust and engagement with your customers. You may also opt for pay-per-click advertising, online reputation management (crucial for financial services companies), video optimization, and GMB optimization services. We are a full-service digital marketing firm with a wide range of services. Contact us to get a 360-degree digital marketing plan customized to your needs.

Link-building is arguably the toughest part of SEO. It requires you to reach out to complete strangers and requests them to provide a link to your site. It isn’t something that is in your control and is frequently a long shot. However, a strategic approach to link-building can raise your success rate and help you get good links.

Here are three common ways to get high-quality backlinks and boost your SEO score:

1. Guest blogging: Planning to approach a publisher with a guest blog? Make sure you research the website first. Find out what kind of articles they publish, style and tone, and so on, then write a piece that fits their profile. This will increase your chances of getting published.
2. Directory listings: Get your business listed on important online directories such as GMB, Yelp, YellowPages.com, Bing Places for Business, and so on. Don’t forget the major industry-based directories. You should also approach your school/college alumni bodies to list your name along with a link to your website.
3. Broken link-building: Another common technique for link-building. It involves scouring the internet for broken links and writing to the publisher to update those links with yours.

While doing link-building, remember to get links from high-quality websites as these are capable of passing on the best ‘link juice.’ Avoid low quality or spammy websites since they have the potential to downgrade your SEO score.