Things about Google Posts you should know

None likes annoying surprises so we have compiled everything important that you should know about Google Posts:

1. Your post gets removed after 7 days of sharing as Google automatically deletes it so write such posts that are time-relevant and sensitive like ongoing discounts for an occasion/festival, ongoing seminar, etc.
2. Event Posts don’t get removed within 7 days and they stay live for the duration of the event.
3. Make sure that first 80 characters of your posts are highly appealing as they are all that show up in the knowledge panel.
4. As you add to your posts, new posts will show first and the older ones will move to the carousel.
5. Although Google will show up to 10 posts in a carousel but you will only benefit from 2 posts in the SERPs as only 2 are visible in SERPs

How to edit or delete a post?

Here are the steps you need to follow to edit a post on the desktop:

1. Open and login to Google My Business and choose to manage location if you have multiple locations.
2. Choose Posts from the menu.
3. Select post you want to edit and then press the Edit option.
4. After you are done editing, press preview to check how it looks and then selects publish.

Steps to edit a Google My Business post for mobile users:

1. Access Google My Business app.
2. Select the button for posts (three small horizontal lines).
3. Select the post you want to edit.
4. Then press the edit option from the top right corner of your phone’s screen.
5. Select the field to edit and further make changes as per the need.
6. As you are done with editing, tap on the preview option to see what your edited post looks like and then publish.

Steps for deleting a post on Desktop:

1. Open your Google My Business account, use manage locations to select the location you want to manage.
2. Choose posts from Menu options.
3. Select that post you want to delete and then delete the post.

Steps for deleting a post on Mobile:

1. Access the Google My Business app and sign in.
2. Select posts by choosing the button with three horizontal lines.
3. Tap and select the post you want to delete.
4. Tap on the downward-facing arrow button to expand the list. You will find this button at the top of the screen, right next Published.
5. Then select delete.

Checking Post Insights on Google My Business

For businesses, influence and visibility are absolutely indispensable. The good news is that Google My Business lets you check insights so you can design a better content strategy. You can see how many views and button clicks your posts amassed easily.

Steps to check post insights for desktop users:

1. Access your Google My Business account and press manage location to select the location you want to see posts of.
2. Press the Posts button from Menu
3. Choose the post whose insights you want to view. On clicking, you will notice the views and button clicks.

It’s good to check again in 2-3 days as data gets updated but it takes time.

Steps for Mobile users:

1. Access Google My Business App.
2. Tap on the posts button (the small button with three horizontal lines).
3. Select and tap the posts whose insights you want to see.
4. Tap on the downward-facing arrow to expand the list. You will find the button next to published on top of your screen. Here, you will see the views and button clicks.

Creating content that promotes action

Google My Business Posts are great for keeping your audiences updated about upcoming events, discounts, sales, announcements, etc.

Business owners can exhibit events, offers/specials (like sales and occasional or special discounts), product updates, and announcements.

Photos are a chief part of the posts so they should be high quality, well lit, gripping and communicative.

Since every post gives you only 300 words to exhibit your information, you need to follow a simple, brief style to keep things simple and short.

It’s easy to get your message through if you write on point and mention the what, where, who, why, when and how.

Make your content useful and fill it with relevant calls to action to inspire readers to act. Publishing an event post without a button to sign up or book seats may cost you a lot of potential customers/visitors. So, always mention the buttons and information on how customers/readers can benefit from the content you posted. Write content that mentions what action you want your readers to take outright.

Take a look at some pro tips to make your posts look awesome:

1. Use clear, well-lit, focused pictures (in JPG or PNG format)
2. Write actionable headlines with brief content answering how, what, where, when, who and why
3. Use a clear call to action

For instance, Pamper your Mom with Mother’s Day Special Spa packages, Book Mother’s Day special Spa sessions, etc.

5 Things you should know about writing a Google Posts for your GMB Page:

(A) What’s the type of your post?
Are you posting about an event? Is it a special offer, discount, weekend sale or time-sensitive deal? Consider what’s the nature of your post content. What action do you really want the post to inspire? Do you need bookings or potential customers to visit your store or leads or do you want to announce updates?

(B) Awesome Images
Use clear, well-lit, on-point photos that complement that content of your post. Avoid using stock photos unless you don’t have any other way. You can use a digital camera to take high-resolution photos and edit them in Adobe Photoshop or other software and apps. Be direct in your photography and use light well. Make sure they aren’t dull and at least 720px wide by 540px tall. Use JPEG or PNG format files.

(C) Title
Use an interesting title that is on-point. Be clear and make your titles informative and attention-grabbing.

(D) Details
Be very clear in the post details part. Mention everything about your event, sale, occasion, etc. You only have 300 words (maximum) to give all details to your reader so answer these questions: What, Who, When, Where, Why and How.

(E) Call to Action
Include specific phrases instructing readers to take action like buy Discounted items, Book online, Call therapists now or Schedule a visit, etc.

Tip: Remember that in Google Posts, you don’t have to mention your own business name in the post as it shows up already in the post. You can even abbreviate time (Jan instead of January) to save characters.

Don’t forget to show some love by appreciating the occasion, your customers, etc. For instance, you can start your post by writing emotionally drawing content like “We know you love your mum and so do we. So on this Mother’s Day, spoil your mama at our beauty salon and enjoy discounted rates for luxury services.”

Keep in mind that time is everything so mention details like “Enjoy Spring Sandal Sale at Hadbob’s.”

Mention all details regarding the sales offers like “40% off on a purchase of $50”.

Don’t forget to mention your USP like free shipping, special extra-large size couture gowns, etc.

What not to do when writing Google Posts?

Commercial Slang is a big no-no.

Don’t use a lot of exclamation marks unless you want the post to look childish.

You don’t want to confuse your readers so avoid mentioning more than one deal in one post. Use one post to tell readers about one event/sale/announcement only.

Shy away from exclusions.

Conclusion

It’s for sure that Google Posts are here to stay so the faster you aboard the train, the better. Not only will you get early adopter attention but get colossal SEO benefits too. It’s no secret that Google values content that focuses on user experience and what’s better than keeping your audience updated with Google Posts?

Not only will the posts let more people find you but also help you maximize the returns with a wider reach. Google My Business Posts help you announce your sales, discounts, events louder and give you a new and big promotional platform.

Google posts are incredibly relevant to maintaining better ranks as they consistently update Google about content and get indexed. Moreover, with more fresh and relevant Google Posts, there is a higher chance of getting found. More people will be able to discover your business deals, events, sales, etc based on keywords.

Thanks to Google posts, you can focus on conversions with purely actionable content.