How to Write Great Google Posts
No one can deny the significance of Google Posts, but the real question is, how does one write effective and engaging posts?
While writing a post on Google, it is important to take care of the five key points mentioned below. Let’s take them up one by one:
1. Choose the Post Type that Relates to Your Content the Best
As mentioned in an earlier section, Google allows four types of posts. Choose the post type that best suits your offering.
Remember, not all posts are made with the intention to pull users to the website.
For example, if you just want people to know about a relevant change, choose the “What’s New” post type to publish your content. Needless to say, only resonating CTAs should be added to the posts.
2. Make It Catchy & Unmissable by Adding Photos & Videos
Our minds process images 60,000 times faster than text. Hence the importance of images or videos in any post.
A picture is worth a thousand words may sound like a clichéd statement, but its truthfulness is beyond doubt.
Photos must only be in JPG or PNG format and have a minimum resolution of 400px by 300px.
As for videos, the list of acceptable formats includes AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS. The maximum size is 100MB, but it is advisable to keep it as light as possible.
3. Add a Good Title Since Many Won’t Read Your Description
It is obvious that you need a punch in the title; however, what is important to note is the length.
Fifty-eight characters are the maximum you can go up to, but it is better to keep it to 35 characters or less. Remember, the long text has the effect of putting people off.
4. Add Relevant Details, But Avoid Cluttering
In the beginning, Google Post had a limit of 100–300 words. But now, the cap is not on words, but characters.
You can add up to 1500 characters to your description. But the golden rule is to use around 400–500 characters and not test the patience of the reader with long copies.
5. Appropriate & Relevant Calls to Action
A CTA has the potential to make or break the deal. A CTA resonating with the thought of the user is more likely to get a click compared to one which is completely off the track.
Some of the commonly used CTAs include “Book,” “Order Online,” “Call Now,” “Buy,” and “Sign Up.”