There are many who advocate the use of click bait and mention its benefits, but it should be used wisely.
Yet it is equally true that adding keywords in the title when they are not directly relevant to your content is never a good practice.
2. Strategic Use of Keywords
The strategic insertion of keywords in a way which is not misleading can do the job of garnering more views.
For example, if your video is not ASMR, you should obviously not claim it as being so.
But you could include the words “non-ASMR” in the title which does not deceive viewers and at the same time helps you add an important keyword to the title.
The same means can be applied to other keywords. Besides, there are certain keywords that are more generic in nature and lend themselves to be used easily in the title.
For example, words like “worst,” “easy,” “insane” etc. are common in everyday usage and just by being a little careful while drafting a title, it is possible to insert them without making the title sound awkward.
3. Link Your Videos with Other Social Media Platforms
Apart from identifying the most relevant keywords, the study also looked at the effect video views had on the mention of other social media platforms.
It was found that 70% had a mention of one or the other social media platforms in their description.
The most common platforms that found a mention were Twitter (58% of all videos), Facebook (51%) and Instagram (50%).The last rank was taken up by Snapchat (9%).
4. Mention the Keywords as Thumbnails Too
For a YouTube video, the thumbnail is as important as the title. In fact, the final determinant of whether a user will click on the video or not is often the thumbnail.
Now that we know certain keywords are resonating with people, it is not at all a bad idea to make a mention of them in the thumbnails too.
It is true that it can be a challenging task to use them as thumbnails for all videos, but conscious effort to try and put it in as many videos as possible may further increase the chance of clicks and views.
5. Make Certain Videos Deliberately Targeting the Keyword to Widen Your Reach
As now you know what topics and words people are searching for, and what is resonating with them, it is a good idea to create a few videos specifically on these. For example, if you are not into ASMR videos, you can create 2-3 videos and upload them on your channel with the objective to win more people over to your channel.
In other words, you will use the ASMR videos as an invitation card for your channel and then introduce the user to your content.