The business world has moved on from yellow pages to the internet. In fact, every single business is striving to grab a share of the online market pie. Interestingly, Google also seems fervent on encouraging business to utilize the web in an efficient manner. Among different features, Google places definitely need a special mention.
I am particularly fascinated by this feature, as it brings the benefit of Internet revolution close to every individual’s doorstep. Plus, it permits firms to target the right audience, by optimizing local search rankings.
Anyway, this facility also has its own share of complications. In this post, I will discuss Google Place listings and methods to improve it.
Google Places is the local listing local listing results of the search giant. In this feature, a map small map displays the precise position of firms, obviously responding to keywords. In the map, links of these companies can also be discovered.
Obviously, users searching for results near their position may find this feature very useful. In a similar spirit, a business wishing for local customers may find it beneficial to invest here.
I firmly believe that small businesses can’t afford to ignore Google Places, as they lack instant recognition among customers. Sadly, many of them are still oblivious to the benefits of this facility. Interestingly, it is free; so, you should not have any excuse to avoid Google Places.
Before we move on to optimization part, I will dictate a step-by-step guide to list your business on Google Places listing. Take a look:
Step 1:
Get a dedicated Google account for your firm. I would recommend not employing your personal account for this purpose. In this manner, the responsibility for managing the account could be decentralized to your employees. Most companies go for ‘companyname@gmail.com’.
Step 2:
Now, visit the Google Places Home page and click on ‘Add New Business’.
Step 3:
Now, search the tab ‘Find your Business’ and click on it. You need to verify whether Google possesses information about your company. You can check for the info through these steps:
Step 4:
Conduct a complete analysis of the results. You may have to deal with two scenarios:
Step 5:
Add the information through the available form. You have to include:
Step 6:
After clicking on Next, you’ll have the opportunity to provide further details about your business. Here is what you need to provide:
Step 7:
Google has wisely provided the option to preview the listing. Once you’ve checked the preview, hit the ‘submit’ option.
Step 8:
Now, you will be asked to verify the account. Google provides three verification options:
Citations imply mere mention of your company on other portals. The trick is to get these descriptions resemble your Google Place listing. These descriptions may comprise of links, contact info, products or services, etc.
Make sure that the citations retain their accuracy as well. Anyway, references with incorrect information are not useful for your marketing strategy.
Your site should be optimized to suit your location. For example, if you live in New York City, the name of the city should be prevalent in Meta Tags, page content, etc. The ‘Contact us’ and ‘About Us’ sections should have location info; complete address would do wonders here.
The footer of your site should contain a link to Google Map showing your presence. Another useful step would be promoting your profile and Google Map on different social media outlets.
Customer reviews display trust. Google treats such reviews in high regard; hence, positive reviews would lead to improved rankings in place listings. The trick is to prepare reviews on different platforms. Thus, it makes sense for most businesses to encourage customers to post reviews. This should get the review wheel churning.
Every search marketer is aware of the benefit of links from trustworthy directories. Anyway, you’re aiming for local results, so getting backlinks from local directories makes sense.
While submitting a directory listing, your aim should be to extremely descriptive and informative. Pick keywords intelligently.
When you’re jotting down the description for Google Places, don’t forget to include crucial keywords. The key is to not force keywords. As Google allows 200 characters in the description, you need to be extremely alert.
Google allows businesses to upload pictures and videos in this section. Sadly, a few companies skip this crucial step. It should be noted that these pictures and videos can positively influence your rankings.
You need to monitor Google Places analytics. In this manner, you will also learn relevant search queries directing users to discover your business. Of course, you can view the number of clicks as well. This tool is unfortunately not wide-ranging as Google analytics.
This guide would be incomplete without alarming you against potentially harmful practices. Of course, Google Quality guidelines would be there to guide you. As a responsible business, you need to follow only ethical practices. Here are some practices to avoid:
Attaching keywords in the company’ name in an unnatural manner is certain to annoy Google. So, your name should match the real-world’s name. In addition, never put marketing taglines or contact no in the description.
Your address should be accurate and clear. Obviously, the incorrect address should not be on your cards. So, don’t manipulate Google by providing a fake location.
Your promotional activity should be linked to the relevant section. In addition, it should not misguide users. Hence, a clear declaration of terms and conditions is essential.
The search mogul is in no mood to bear any deceitful activity. Any such doings is certain to result in suspension. So, don’t think about anything mischievous!
Obviously, you should not create more than one listing for each location of your company. This stipulation applies to both single and multiple accounts.
In this digital market, it has become routine for businesses to upgrade their websites, features,…
Meta title and description: an integral part of SEO What are meta descriptions and how…
Table of content An ordered HTML list How To Identify & Fill The Content Gap…
Today, everything is digitalized from shopping to buying homes, from finance to classes, Internet Marketing…
In this present world, it is pretty crucial for every small business to try out…
Marketing has seen a significant shift in the past half-decade and especially after Covid 19…
This website uses cookies.