Search Engine Optimization for Financial Services

How does the business work?

If it’s in demand, hike up the supply and reap amazing profits. But how to know if people are looking for you or not?

Simple. Exhibit yourself and work on getting more visitors. SEO lets you do that.

You can just exhibit your website and attract customers online with top-notch SEO strategies.

A lot of financial services professionals also consider PPC but the costs associated end up discouraging many.

Let’s take some sample keywords and see where PPC will take you based on these.

What’s in it for you? The money factor…

Using specialized SEO For Finance, you can attract business worth hundreds of thousands without shelling out a specific, fixed charge every time somebody clicks on your advertisement. It is possible that people clicking on your ad may not be the leads you want. Sometimes, they may not convert. But in PPC, it doesn’t matter if your leads/clicks convert or not. Either way, you pay the cost per click.

PPC is a costly business. SEO, on the other hand, doesn’t charge for every visitor you receive on your website. By getting you on top of the search engines, it helps you take home almost 1/3rd of the total traffic.

Let’s assume you are getting 10% of total monthly searches (1-10 million) by being on top of Google, Bing and other search engines. This means you are getting 10,000-100,000 traffic every month. If you are converting only 5% of the traffic, you are getting 500-5000 new clients every month. 500 is a great number especially if your SEO budget barely amounts to $500.

Moreover, in PPC you have to pay the additional costs for maintaining a landing page for higher conversions. A landing page is not such a necessity in SEO.

The truth is simple:
There are millions of professionals like you out there but you can get on top with right SEO tactics.

Can you imagine the amount of traffic you’d be getting if you hit the top spot? Consider the huge number of leads that will come your way if you claimed the top spot.

Search engines focus on user experience and show results that contribute to relevant, valuable information on top. So, our SEO strategy revolves around enhancing user experience.

SEO for finance tactics

We use a combination of on-page and off-page optimization tactics to propel your website to the top. The below segment takes a look at the tactics we use in-depth:

On-Page Optimization

Keywords Analysis: First of all, we analyze the keywords and develop an exhaustive report on what commercial and informative keywords can be targeted.

Initial Ranking Report: The initial ranking report is sent before we start working on the website. This is done to keep track/record.

URL Mapping Report: Based on keyword and web pages, we design an in-depth URL mapping report.

Title Tag: We optimize the title tag with the keyword and try to initiate the title tag with the keyword for better prospects.

SEO friendly URLs: We make URLs relevant, searchable, and to the point while optimizing them with keywords.

Title and H1 tag: We optimize the H1 tag and add it to the title. The title is designed to persuade and attract visitor’s attention.

Subheadings and H2: We also optimize the H2 Tag and wrap the subheadings in it. Our subheadings and h2 are highly informative and persuasive.

Internal Links: We encourage on-site navigation by mentioning well placed internal links on the webpage.

LSI Keywords: Other than the primary and secondary keywords, we also use numerous LSI keywords to optimize the web and other content.

Image optimization: We optimize Alt Text for image optimization so the website indexes better.

Longform Content: We have an in-house team of experienced writers who produce original, long-form, fresh, relevant and plagiarism free web content.

Meta Tag: We also write and optimize accurate, attention-grabbing meta description and title details.

Heading Tags (H1, h2, h3, h4, h5): We further mention headings and user keywords depending on the priority level.

W3C Validation: We optimize your website’s technical quality using W3C validation.

Webmaster & Google Analytics Setup:

We set up your website’s webmaster and Google Analytics as we begin working on the SEO.

Robots.txt file: We help web robots crawl the website better by creating a Robots.txt file.

XML Sitemap: We also use relevant XML Sitemap to improve the website and web pages rank on Google.

Deep Linking: We use deep linking to improve user experience and navigation throughout the website.

External Link Check: We evaluate external links and minimize them to retain visitors for longer on our website.

Content Duplicacy Check: We further evaluate and replace plagiarized content and correct grammatical and factual mistakes.

Page Content Optimization: We optimize the page content to offer better user experience and improved indexing.

Canonicalization: We further resolve the issue of canonical tags and help search engines choose the right URL that it should direct the related searches too.

Website Speed Optimization: Your website shouldn’t take more than 3 seconds to load. We help you decrease your website’s load times by following simple strategies.

Code Optimization: We help you minify resources and optimize code (CSS, JSS) to improve website load times.

Server Response Time: We further help you minimize requests on a page to boost server response time.

Off-Page Optimization Tactics

Article Marketing: We produce valuable articles and submit them to forums, groups, article/content banks, online publishers, etc.

Quality Directory marketing: We discover new appropriate quality directories and claim listings.

Classified Submission: We improve your website’s ranks by using higher classified submissions.

PR Submission: We regularly submit press releases for higher promotion.

Content Marketing: We devise a research-backed content strategy and produce original, engaging, inspiring content that helps you convert the traffic.

Quality Link Building: We help the website build better links to improve its popularity levels and prominence online.

Blogging: Blogging is part of our content marketing strategy that we use to produce content that’s entertaining, motivating, and educating.

Search Engine Submission: We also submit the website for search engine submission before beginning work.

Video Promotions: Video content has a higher click through and retention rates so we use videos for better promotions and improve dwell time.

Email Marketing: Email Marketing is highly significant to generate online leads and we help you amass more leads through email marketing.

Local Business Listing

We list your website locally for better business prospects so you get more leads closer home and generate more conversions. List of citations sources we use:

1. Yellowpages.com
2. LinkedIn.com
3. Yelp.com
4. Indeed.com
5. Facebook.com
6. Local.yahoo.com
7. Manta.com
8. Bbb.org
9. Ameripriseadvisors.com
10. Findthebest.com