Is SEO Better Than Traditional Advertising?

SEO is a much better marketing technique compared to traditional advertising in today’s day and age. Below are three key advantages of SEO vis-a-vis the latter:

1. It is cheaper: While SEO may impose an upfront cost, it usually works out cheaper over time. That’s because, unlike ads, its results can be sustained over months and years. This means that as time passes your cost-per-lead becomes cheaper.
2. Better targeting: Targeting is severely limited in traditional ads but easier with SEO. SEO gives you the flexibility to target geographical locations, people in various stages of the buying cycle, and more. The result is high-quality leads and better conversion rates.
3. Sustainability: Traditional ads have a low shelf life. While radio and TV ads have a shelf-life of a few seconds, newspaper and magazine ads have the shelf life of a day, week, or a month at the most. Compared to this, SEO lasts for months and years. Thus, SEO beats traditional ads hands-down when it comes to sustainability.

If you are looking for a good SEO firm, get in touch with us. We provide SEO for beauty salons at rates that are affordable for small businesses.

 

Can You Guarantee Results?

Yes! The best thing about working with SEO Corporation is that we provide guaranteed SEO. We ensure that your website ranks on a certain number of pre-agreed keywords on important search engines such as Google, Bing, and Yahoo or give you your money back. Click here to know more about our guaranteed SEO services.

 

What Is Local Search? Why Is It Important For Beauty Salons?

The term ‘local search’ refers to a certain type of online search that, apart from the query, also carries a location modifier such as the name of a city or a neighborhood. These searches return results that are specific to the area mentioned in the query.

Local search is extremely important for beauty salons because they are, by their very nature, local businesses. That means most of their customers work in or have houses in, the vicinity of your business. Ensuring that your website is easily discoverable to such people requires you to optimize your website with keywords like those mentioned above.

 

Why Is It Important To Have A Mobile-Friendly Website?

Mobile-friendliness or mobile responsiveness is critical for beauty salons website SEO for several reasons. Mobile traffic has been outnumbering desktop traffic since October 2016. It is predicted that by 2019 it will account for 79% of the total online traffic. In other words, 4 out of every 5 visitors to your website will be using mobile devices.

Google has taken note of this trend and started placing more importance on mobile versions of websites. Mobile responsiveness is currently among the top 10 ranking factors for Google Search. It has also started taking its ranking signals from mobile sites instead of desktop sites. This means that a website that is not mobile-friendly is certain to lose its rank.

 

Do I Need A Blog Section?

Yes, a blog section can boost SEO for beauty salons websites by enhancing freshness, shareability, credibility, adding to the customer experience, and assisting in link-building

1. Freshness: Publishing blogs on a regular basis tells Google that your website is updated regularly which boosts your SEO.
2. Shareability: Blogs are easily shareable on social media and can help your SEO by increasing traffic and dwell time.
3. Credibility: A regular output of high-quality blogs establishes you as an industry authority and enhances your credibility.
4. Value creation: By providing additional information on a product/industry, you are enhancing the customer experience and adding value in the process.
5. Generating backlinks: Blogging regularly opens up more opportunities for link-building as there will be more content on your website to link back to.

 

What Digital Marketing Services Do I Need Apart From SEO?

Besides SEO, your beauty salon business could also benefit from search engine marketing, social media marketing, online reputation management, GMB optimization, email marketing, video marketing and other internet marketing services. SEO Corporation is a full-stack digital marketing company that offers all this and more. We can create a holistic digital marketing plan for you that is customized to your needs.

 

I run A Small Beauty Salon. Can I Afford SEO?

Yes. We offer some of the most competitive SEO rates in the country which are suitable for all pockets. Additionally, SEO is highly recommended for small businesses to help them grow. While it may cost you a little money in the beginning, SEO Company services begin to pay for itself in the later stages as your leads and conversions increase. Contact us for a free quote. We can help you take your small business to the next level.