There are over 200 ranking factors managed by Google. Some of them affect SERPs standings immensely while others a little, but they all do matter. Now that we’ve entered the fall of 2017, it’s an opportune time to discuss top 100 Google Ranking factors that will rule the year 2018. Here they are:
The anchor text of a webpage sends positive relevancy signal to Google Search. Therefore, it enhances the overall ranking of the webpage in search results.
Older links offer better ranking than newer ones.
Google Search does not give preference to web pages with a high degree of bounce rate.
Links that appear at relevant parts of the webpage content give a boost to Google Search standings.
Websites that receive country-specific TLD extensions allow for a better rank in that particular country.
Websites with lots of direct traffic get a boost in Google Search rankings.
Web pages that have more dwell time are given preference by Google Search.
Links that come from 301 redirects dilute PageRank. Hence, it can affect a webpage’s Google SERPs standings negatively.
Google devalues links from forum profiles. Hence, web pages having loads of them suffer from low Google ranking.
Google prefers websites with a local server IP and country-specific domain name extension.
Google prefers web pages that contain the keyword in the page title.
Yes, a link from a Wikipedia boosts Google SERPs rankings considerably.
Google Search simply awards positive link velocity.
Links at the starting of the content are preferred slightly more than those at the end.
Links embedded in the content of webpage are more effective than those at the footer or sidebars.
Having link title of a webpage is recommended by Google.
Links from a website targeting similar niche is preferred over links from less-related websites.
Having links from web pages that are considered Top Authority attracts SERPs ranking boost from Google Search.
Google Search prefer web pages containing links from authority websites over those don’t featuring them.
Websites with a natural link profile are considered superior by Google Search.
Google considers webpages with loads of comments to be informative and interactive. Hence, such pages receive a boost in Google rankings.
Webpages with a better click rate are preferred over other with a low click-rate.
Like domains, a link from a webpage that is closely related to the content is preferred over a link from an unrelated webpage.
Links from a well-written and Quality Content assist in improving the Google SERPs standings.
Excessive link exchanging affects a webpage’s Google rankings negatively.
The more TrustRank the linking site has, the better boost in Google Search rankings the webpage will receive.
Websites that are frequently visited when users are signed in to Google are given preference in Google rankings.
The more word count the link has, the better effect it will have on the webpage’s Google rankings.
Yes, how old your website is matters a lot to Google. The more time your website has been on the Internet, the more priority it will be awarded by Google.
Compared to websites that have the targeted keyword somewhere in the middle or at the end of the domain name or doesn’t have at all, domains with the targeted keyword as the first keyword contribute to the better Google Search ranking.
A keyword appearing in the subdomain name of a website can assist in enhancing its standings in Google SERPs.
Google resets the site’s history for any website with volatile ownership or numerous drops. Resetting the history negates links pointing to the domain, hence affecting Google SERPs standings.
EMDs give an advantage to businesses that offer quality and genuine content. EMD websites with low-quality content, however, suffers from Google Penalties.
Websites with public WhoIs information are preferred by Google Search. On the contrary, websites with private WhoIs are penalized.
Country Code Top Level Domain helps a website to rank effectively in that country but bars its ability to rank globally.
After the content of the webpage, the 2nd most important Google Ranking factor is the title tag. Having focus keyword in the title tag improve Google SERPs standings.
The focus keyword of a webpage in the description tag enhances Google Search rankings.
H1 tags are second to the title tag. Hence, having the keyword in the H1 tag improves Google’s inclination.
Google prefers websites that have lengthy content over those with thin content or short superficial content.
Having the optimum level of keyword density on your website enhances Google Search rankings.
The presence of LSI keywords in content enhances a website’s standings on Google SERPs.
Use of LSI keywords in the description tag and title adds to a webpage’s enhanced search rankings.
Websites with better Page Load Speed are preferred over websites with average or low load speeds.
Identical content on the website negatively affects a website’s search engine visibility.
Via Chrome, Google is able to assess a website’s load speed while considering CDN usage, server speed, and various other HTML-related site speed signals.
Google Search prefers websites with Image Optimization, i.e. relevant information in the file name, alt text, title, caption and description sections.
Websites with recently updated data are considered better than those with non-updated content for a longer period.
The level of the content update also plays a major role in Google’s assessment of websites for the SERP standings.
The frequency at which a website is often updated is also considered an important factor for awarding it Google Ranking.
Websites with keywords appearing in the first 100 words of the content is also a good relevancy signal.
Not that much effective but having the focused keyword on a webpage’s H2 and H3 tags assist positively in Google Ranking.
Linking to authority or top websites assists in enhancing a website’s own standings in the Google SERPs.
Content with ideal grammar and spelling is preferred by Google Search. It sends the quality signal to Google Search.
Scraped or copied content from an indexed page won’t rank good, nothing like the original. Moreover, it might end up in the supplemental index of the original content owner.
The presence of helpful supplementary content on a webpage is considered to be an indicator of quality and thus, results in improved Google Search rankings.
Having outbound links on a website is important. However, several outbound links might affect a webpage’s Google rankings.
Different types of embedded media, including images, audios, videos, et cetera, delivers a quality signal to Google Search. Hence, content with relevant media ranks better.
The total number of internal links pointing to a webpage enhances Google Search standings of the webpage or website.
In addition to the total number of internal links, quality of these internal links also influences the preference given by Google Search to such webpages.
Having too many broken links on a webpage not only affects its Google Search standings but also attracts Google Penalty.
Google guesses the reading level of webpages. Websites with better reading levels also have better Google Search rankings.
Having affiliate links on your website won’t hurt its rankings but having a lot of them might. Google has started to penalise thin affiliate websites.
W3C validation is considered to be a weak quality signal. Also, having several HTML errors might affect a website’s Google ranking negatively.
Webpages with a higher PageRank rank better on Google Search rankings than webpages with a low PageRank.
URL length also plays a role in Google rankings. Excessively lengthy URLs rank low on Google Search.
Webpages closer to the homepage of the website gain better Google ranking than those that are distant.
Webpages that are related closely to the category get more preference from Google Search than those falling into a less-related category.
Yes, having relevant keywords in the URL assists a webpage to rank better on Google SERPs.
Categories mentioned in the URL string are analyzed by Google to decide its relevance. Webpages with content that matches the category or categories mentioned in the URL string are preferred by Google Search.
Webpages with cited references and sources send the quality signal to Google Search and hence, assist in improving Google rankings.
Google Search considers bullets and numbered lists as ways that make content easy for readers. Hence, it also affects Google rankings.
Webpages that have non-primary keywords in the content are preferred by Google Search.
Google gives preference to fresh content. Nonetheless, older webpages that are regularly updated have a better ranking than newer ones.
Page layout is important for making or breaking the readability. Hence, Google Search prefers webpages that offers a user-friendly layout.
Following the December 2011 update in Google Search, visibility of parked domains was reduced.
Google distinguishes between quality/useful and average content. Content that is both useful and of high quality is given preference.
Google prefers websites with an appropriate amount of contact information. Hence, better contact us page relates to better Google Search results.
TrustRank or site trust is an important Google Search ranking factor.
Google prefers websites with a better site architecture, especially those following a silo structure. It eases Google to thematically organise a website’s content for serving users better.
Google Search follows “the more, the better” approach. Websites with a high number of webpages are considered more relevant than websites with a lesser number of webpages.
Search engines make use of sitemap to index a website’s webpages effectively. Websites with sitemaps receive better Google ranking than those without a sitemap.
A website suffering from a great deal of downtime is to suffer in terms of Google rankings as well.
A website’s ranking in different geographical regions is determined by its server location. It is essential for geo-specific web searches.
Google Search uses HTTPS as a ranking signal. Hence, a website with an SSL certificate is meant to rank better than a website without it.
As per Google, every legitimate business over the Internet must have ToS (Terms of Service) and Privacy Policy webpages.
Websites making use of the user-friendly Breadcrumb navigation site architecture get better rankings on Google Search than those without it.
Responsive sites that provide excellent mobile optimization to users are preferred by Google Search than non-optimized websites.
Having YouTube videos integrated into webpages of a website allows Google Search to award them better ranking on the SERPs.
Websites that suffer from usability issues or that are difficult to navigate are awarded low rankings by Google Search.
In addition to providing more data to Google about a website, using Google Analytics and Google Webmaster tools allow websites to rank better in SERPs.
Websites that are reviewed positively by users and review sites are given preference than those with bad reviews or no reviews at all.
Backlinks added to a website from aged domains boost its Google Search rankings.
Every image added to a website has a field known as the alt text. It is analogous to the anchor text of a webpage and thus, plays a major role in Google SERPs standings.
Websites featuring backlinks from .gov and/or .edu domains attract better Google Search rankings than those without them.
The PageRank of the referring page plays a significant role in deciding the preference given to the webpage using it in terms of Google Search rankings.
Adding links from webpages ranking similar in SERPs gives a boost to the ranking of webpages adding the links.
Undoubtedly, the total number of social shares received by a webpage influences its Google Search rankings. The more social shares it has, the better it will rank.
Guest posts are effective as part of the white hat SEO Company. However, links appearing in the author bio area might hurt a webpage’s Google rankings.
Google considers a lot of links coming to a webpage from a single source to be webspam. On the contrary, links from diverse sources enhance Google rankings.
Google Search usually does not prefer websites making use of a lot of sponsored links.
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